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Personalized beauty guidance for women 40+​

Beauty after 40 doesn't have to feel confusing.

You don't need a million more products.

 

You don't need a 12-step routine.

And you definitely don't need another influencer telling you what to buy.

 

You need a routine that makes sense for YOU.

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Does this sound like you?

You have drawers, bags, and cabinets full of products...

But you're not completely sure which ones are actually working.

 

You've reached a stage of life where you finally have the ability to invest in yourself, but the beauty world feels noisier and more overwhelming than ever.

You find yourself wondering:

 

• Am I using the right products for my skin now?

• Why doesn't my makeup look the way it used to?

• Which products should I keep, replace, or stop using altogether?

• Do I really need all these steps?

• Why does everyone online seem to recommend something different?

If so, you're not alone.

Many women in their 40s and beyond feel overwhelmed by beauty advice that no longer fits their life, their skin, or their goals.

That's exactly why I created

The Beauty Edit.

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Why I created
The Beauty Edit

After over 20 years of working professionally in the beauty industry, as a makeup artist, educator and social seller—I realized something:

 

Most women don't need more products.

 

They need clarity.

They need someone they trust to help them sort through the noise, simplify their routine, feel confident in the products they're already using, and swap out what's no longer serving them.

 

The Beauty Edit was created to help women simplify, refresh, and feel good where they are—without pressure, sales tactics, or complicated routines.

Just practical, personalized guidance, tailored specifically to you.

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My Signature Service:
The Beauty Routine Refresh

I designed the Beauty Routine Refresh to help you simplify, elevate and (finally) love your current beauty routine.

Every Beauty Routine Refresh is personalized to your goals, concerns, preferences, and current products.

Choose the option that best fits your needs:

Skincare Refresh

A personalized review of your skincare routine, including guidance on your current products, a customized morning and evening routine, and input on how to get the most out of everything.

Perfect if you're feeling overwhelmed by skincare advice and want a simpler, more intentional, more personalized approach.

Makeup Refresh

A personalized review of your current makeup routine, including guidance on what to keep, simplify, replace, or skip. Plus expert tips on how to use your products to achieve your beauty goals.

 

Perfect if your makeup isn't working the way it used to, the way you want it to—or if you simply want a more polished, modern routine. 

Skincare + Makeup Refresh

My most comprehensive option. A complete review of both your skincare and makeup routine, with personalized recommendations and guidance designed to help everything work together. (yay)

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My Premium Service:
The Beauty Routine Refresh
Luxe

(For those who want all that, and a bag of chips)

 

The Beauty Routine Refresh Luxe is perfect for the woman who knows she's ready to purchase new products, but wants expert guidance before spending another dollar.

It includes everything from the Beauty Routine Refresh, plus my most premium offering: The Product Edit. This is designed to take all the guesswork (and time) out of shopping.

Instead of offering broad recommendations (like "try a cream blush" or "look for a hydrating moisturizer"), I'll carefully research and curate product recommendations chosen specifically for you based on your goals, budget, preferences, current routine, and the results you're hoping to achieve.

You'll receive detailed guidance on how to use these new products, as well as a personalized shopping list complete with direct product links, making it easy to purchase exactly what you need whenever you're ready.

No endless scrolling.

No hours spent researching and reading reviews.
No trial and error.
No unnecessary purchases. 

Just thoughtful, intentional recommendations from someone with over 20 years of beauty experience, tailored 100% to you.

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What Clients are Saying

 
Working with Sara was absolutely worth it. What I appreciated most was that she took the time to look closely at the products I was already using, rather than immediately recommending a complete overhaul. She realized I actually had a solid foundation and only needed a few strategic additions and adjustments.
 
What makes Sara so valuable is how thoughtful and thorough she is. You can tell she's considering all the factors, including your skin, your goals, and your preferences, rather than applying a one-size-fits-all approach. Her knowledge is extensive, and it shows in the recommendations she makes.
 
My biggest advice is to be clear about your priorities and what you value in skincare and makeup in the intake. The more she understands what you're looking for, the more you'll get out of the experience. After receiving my Beauty Routine Refresh Luxe, I'm excited to add these products to my routine to elevate my look.
Megan T.
 
* * * * * * * * * *
I've always had a strong desire to create an effective skincare and beauty routine with results I love but never knew where to start. Sara created a very simple and straightforward plan for me to follow.
 
Her Beauty Routine Refresh Luxe took the guess work out of the process. I trust Sara because she is such a talented makeup artist and is also living proof that using products that compliment your specific skin type and features will leave you looking and feeling beautiful and confident.
Cori S.
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Show Me the Money:
What's Included & Pricing

Skincare Refresh | $95

✔ Personalized questionnaire
✔ Review of your current skincare routine
✔ Review of your current skincare products
✔ Share your skincare goals and frustrations
✔ Personalized recommendations for what to keep, simplify, replace, or skip
✔ Suggested morning skincare routine
✔ Suggested evening skincare routine
✔ Guidance on how and when to use your products
✔ Beautiful digital PDF (save or print)

Makeup Refresh | $110

✔ Personalized questionnaire
✔ Review of your current makeup products
✔ Share your makeup goals and frustrations
✔ Personalized recommendations for what to keep, simplify, replace, or skip
✔ Pro application tips based on your features and desired results
✔ Guidance on how to get more from the products you already own
✔ Beautiful digital PDF (save or print)

Skincare + Makeup Refresh | $155

✔ Personalized questionnaire
✔ Review of your complete skincare and makeup routine
✔ Share your skincare AND makeup goals, concerns, and frustrations
✔ Personalized recommendations for what to keep, simplify, replace, or skip
✔ Suggested morning skincare routine
✔ Suggested evening skincare routine
✔ Pro makeup application tips tailored to your goals
✔ Guidance on how and when to use your products
✔ Beautiful digital PDF (save or print)

Skincare Refresh Luxe | $185

Everything included in the Skincare Refresh, PLUS:
 

✔ The Product Edit tailored to your skin, goals, budget, preferences, and current routine

✔ I research and compare products for you, so you don't have to

✔ Personalized shopping list

✔ Direct shopping links for every recommendation

✔ Shop with confidence, knowing every recommendation was selected specifically for you

Makeup Refresh Luxe | $205

Everything included in the Makeup Refresh, PLUS:

✔ The Product Edit tailored to your skin, goals, budget, preferences, and current routine

✔ I research and compare products for you, so you don't have to

✔ Personalized shopping list

✔ Direct shopping links for every recommendation

✔ Shop with confidence, knowing every recommendation was selected specifically for you

Skincare + Makeup Refresh Luxe | $265

*Client Favorite* Everything included in the Skincare + Makeup Refresh, PLUS:

✔ The Product Edit for skincare AND makeup, tailored to your skin, goals, budget, preferences and current routine
✔ I research and compare products for you, so you don't have to

✔ Personalized shopping list
✔ Direct shopping links for every recommendation
✔ Purchase with confidence, knowing every recommendation was selected specifically for you

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Ready to LOVE Your Beauty Routine?

If have questions, would like more information, or to be notified when new spots become available, simply fill out the form below.

Say hello

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